Temperature-controlled product distribution has changed forever because the way we buy and transport goods have also changed. Before, end customers who would buy perishable goods online were a minority; today they’re the multitude. In the past, we were hardly concerned about energy costs and the environmental impact, but today we know we could be coming to a dead end.
In this blog post, we talk about new delivery trends and why they are here to stay. Needless to say, Tempack’s isothermal packaging solutions make it easier to adapt to these new trends, which you need to know about to survive, whether you’re a traditional or online company.
Change in consumption, change in distribution
So, what has changed? We could say everything. In recent years, a sort of “perfect storm” has come about, involving a combination of new consumer patterns which call for total flexibility, technological resources that make flexibility possible and the Covid-19 pandemic, which sped up the process.
At the same time, the need to act on climate change has posed new challenges. Restrictions for vehicles in city centres is the first thing that comes to mind. But it is also about optimising energy use on large-scale (and especially) short journeys.
In short, the rise in capillary last-mile distribution, which requires flexibility and pushes logistics costs up is combined with the need for sustainable and environmentally friendly distribution methods. And all without losing track of end customers’ demands regarding times and places. Solutions come from two sides: technical advances and personalised distribution.
It’s no secret that technological innovations allow us to optimise our efforts (and our resources) to provide the best service possible. We’re talking about self-driving delivery vehicles, autonomous vehicles, drones, robots, etc.
On the other hand, we have new software tools based on artificial intelligence and big data that help us optimise our routes, taking into account frequencies, times, locations and other variables, especially if they are supported by premium delivery subscriptions.
In the area of temperature-controlled product distribution, for which time is a vital factor, major innovations include passive cold-based single-use or reusable solutions, depending on the product’s characteristics, the business model and customer needs.
Tailor-made for the end customer
In the end, what really matters is giving the end customer what they want. And seemingly, they want deliveries to be more personalised and sustainable and for there to be fewer errors. To achieve such, several solutions are put in place broadening the options available, always with the same objective: quality logistics.
There are click and collect deliveries at strategically located places, as well as home deliveries. They are particularly popular for small food shops. It will have a strong impact on temperature-controlled product distribution given the need to chill certain items. There are also personal shoppers, who go shopping and take the items to the customer’s home.
An important added value (for businesses and customers alike) is that this distribution method is not very harmful to the environment. This is why there has been a growth in electric vehicles or human-powered vehicles (cargo bikes, trikes and similar) and a lasting acceptance of sustainable packaging.